Opportunity on the doorstep – using your own potential to succeed in business

• Amount, amount of funding: € 39.073,84
• Co-financing from: European Agricultural Fund for Rural Development, LAS projects
• Amount, amount of co-financing: € 12.975,00
• Status – phase: completed
• Address: Solčava 29, 3335 Solčava
• Implementation period: 12. 04. 2019 – 30. 04. 2022

Title of activity

Support and implementation of operations in the framework of the Community-led Local Development Strategy (sub-measure 19.2), cooperation operation “Opportunity on the doorstep” – from own potential to business success.

Summary

The cooperation operation “Opportunity on the doorstep” – from own potential to business success is aimed at local businesses and individuals to identify unique sales opportunities in the area’s distinctive skills.

• The operation will encourage the identification of unique opportunities on/on one’s own farm, business, home environment and create a favourable environment to increase the level of motivation and self-confidence to exploit the distinctive skills of the environment/owners. To this end, motivational workshops for providers/ beneficiaries will be carried out.
• The competences and knowledge of the population to promote themselves and exploit sales opportunities should be improved. Achieving “personal” growth of individuals, economies, increasing the motivation, competence, self-confidence of providers to present their own products. To achieve this objective, training/coaching/workshops will be carried out (on the identification of own potentials as marketable products, improving presentation skills, interpretation skills.
• Improving the climate for entrepreneurship through successful stories of our own – hitherto not recognised as commercially interesting. Interested businesses and individuals will be identified on the basis of domestic resources for the selection, preparation and creation of their own content.
• Individual training sessions to interpret your own stories. Empowered organiser/facilitator to provide support infrastructure for networking of providers with a composite offer at an open kitchen event.

The promoter of the operation is the Public Institution Centre Rinka Institute for Tourism and Sustainable Development of the Solčava Region, Solčava 29.

Aim

General objectives of the operation:

1. Identified opportunities in own/home potential (environment, culture)
2. Preserving the area’s habitability
3. Decent livelihoods guaranteed (economic and social aspect)
4. Coexistence of generations

Identified opportunities (green jobs)

Summary of objectives:

• Increased awareness of business opportunities at home
• Improving the climate for entrepreneurship through success stories, based on domestic resources
• Enhanced perception of entrepreneurship in concrete content
• Improved business support environment / empowered promoter to provide a supportive environment for promotion and marketing
• Networking of providers, services and products promoted/ networking of providers at events
• Some new conditions for green jobs / own stories created (tangible, intangible heritage, gastronomy)
• Empowering vulnerable groups: empowering the promoters, the masters, the men and women, the younger and older generations living under the same roof.

Operation’s impacts / Main activities to achieve the objectives

• Number of people involved in coaching – it is expected that at least 10 people will be involved in an integrated coaching process during the operation.
• Number of new links (networks) created – at least one network of providers should be created who will identify the promotion and marketing opportunity and offer their products in a network offer at the event.
• At least 15 people will be involved in the training activities
• At least one innovative way of raising awareness will be developed through a selected concept of education and training and the resulting networking.
• A new product – networking of providers at a public event, which provides the conditions for effective self-promotion, promotion of the area thanks to a diverse range of offers and conditions for marketing their own products.

Expected results

• Registered interested parties
• Unique opportunities identified on/on own farm/business, home environment
• Improved competences, knowledge of the population to promote themselves and exploit sales opportunities
• Personal growth achieved by individuals in the economies
• Achieved level of motivation and self-confidence to exploit the differentiating capacities of the environment
• Motivated, trained providers with a high level of confidence in presenting and interpreting specific content (tangible, intangible, cultural heritage)
• Empowered organiser/host to provide the supporting infrastructure for the networking of suppliers/event offer
• Networking of interested providers/ Composite offer at an event or occasion
• Model/platform developed and transferable to other environments
• PRP https://www.program-podezelja.si/sl/
• European Commission https://ec.europa.eu/agriculture/rural-development-2014-2020_sl